PhotoKeeper is dead

by Yash 0 Comments

PhotoKeeper has been shut down. One and a half years of labour gone waste. Just 3 months into the launch. 12000 visitors to the site in the last 3 months, 300 signups, 12 paying subscribers. Visitors to subscribers ratio of 0.1%. That is not sustainable.

A had a captive target market of photographers who were already using my watermarking product uMark. More than 100000 email ids at launch. Don’t assume if you have a target audience they will still want your product. Do they really have a problem that you are solving? Even if they have the problem is your product really the one that solves it? When even photography blogs don’t bother covering your product despite repeated attempts you know you have created a product nobody wants.

Above all do you have money to carry on for a long period if your initial assumptions do not work out? If not do you have connections to raise funds? If you have neither don’t bother.

The joys and sorrows of being an entrepreneur!

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